Marketing

7 Ways Business Websites Go Wrong

31 January 2020

What causes business websites to fail? You may not realise it, but website failure is a common problem because many site owners tend to rush the process. If they don’t have clear objectives, the website may not be targeted to the right audience, the UX is poor, or the site has many other issues that keep it from being a benefit to the company.

Problems can also be caused by a short timeframe, small budget, or the right website designer wasn’t hired for the project.

Here are eight of the common design issues that lead to poor business websites.

1). Designing for Personal Taste

Personal taste is sometimes used to design a site, rather than using the company’s branding. The issue with this type of design is that it may include elements that the site owner believes are “pretty,” or because they “look nice,” etc. Sometimes a business may also choose to use design elements that are old and outdated. This can hurt business.

Of course, individuality and creativity are to be encouraged in web design, these should be applied in such a way that it fits the target audience and their brand. The site’s design should not come down to one person’s individual preference.

When it comes to creating a new website or updating an older site, it’s essential to work with an experienced web designer. They’ll have more experience with modern website and what constitutes best practices for business websites, including which elements work and those that are best avoided.

2). The Site Talks Too Much About the Business, Not About Value

Many business sites make the mistake of talking too much about themselves. They focus on their company’s accomplishments and services, rather than on the value they provide. This is done as a way to differentiate their company from others.

Instead, it’s better to use the limited time we have with site visitors to communicate the value we provide, rather than describing them. This is a better method to market your products and services to site users.

Site content needs to be geared to the value provided, rather than the services and how better the business is than its competitors. This is a more modern approach that site visitors expect from a business website.

3). The Website is Not Used as a Marketing Tool

Does your business have a site just because everyone has one and it’s “the thing” to do? That’s all well and good, but your website should be properly utilised as a marketing tool, not just used as a web presence.

Creating a website needs to be viewed as an investment in marketing. This is your company’s tool on the web to gain website traffic that leads to paying customers. This is the goal you should have in mind when designing your site.

Planning how to use SEO to generate web traffic, convey your company’s value, and more. You need a plan on how to convert traffic into customers. This can be done with an obvious “call to action,” including testimonials for social validation and more.

When creating your business website, be sure to give a lot of thought on how the site can be built to include those elements that will ultimately make the website earn money for your company.

4). Using the Cheapest Offer

Many company’s fall into this mistake—taking the cheapest offer for building their site. This is human nature. Who doesn’t want to get the most for their money? That’s all well and good, but it may not be the best option for creating your company site.

When it comes to finding the right web designer, be sure to shop around and ask for quotes. Look for a quote that fits your budget and timeline, but make sure that the designer follows best practices and includes such design elements as:

  • SEO
  • Security
  • Fast loading speed
  • And more

These are not optional design elements but are essential for the success of your website.

5). “Do that for Now, We’ll Change it Later”

Another thing that can kill business site is the attitude that we’ll create the site and get it up as soon as possible, leaving out important sections and elements for the time being. Why is this bad?

Human nature is the problem. Leave something out now, and it won’t get done. The issue gets pushed to the backburner until it’s been completely forgotten and fallen off the list.

The goal of your business website is to attract traffic and gain paying customers. Plus, your website is the first impression visitors will have of the business. You want everything to be done in an excellent, purposeful manner.

It’s much easier to get these elements included in the beginning of the project. Just make sure there’s time to get the site done right and you’ll have a site that brings in customers.

6). Stock Images—Avoid Them

What’s the problem with stock images, including those that are royalty free? The issue is they look like stock images. They’re generally generic pictures that can look tacky and indistinct.

When you’re going to the trouble and expense of creating a site for your company, be sure to invest in the time to take your own photos. Smartphones can take great pictures these days, or you can hire a photographer to take images.

Images can include you and your team working together on company premises, products you sell, etc. This makes the images believable and valuable for site visitors. Remember, it’s all about them.

7). Don’t Forget the Backend

While the goal is to have a beautiful website, you’ll want to make sure to not forget those important backend details that make a site useful to visitors.

These elements include making sure the site is optimised for search engines, loads fast, is secure and mobile responsive. These are crucial to how the site will be perceived by both the search engines and site users.

Make sure to hire a designer who pays attentions to these backend details, as well as the site’s appearance.

These are some of the most important reasons many business websites fail. Hiring a professional website designer or developer will ensure your company’s site is both professional and usable for site visitors.

More blogs...

WEB DEVELOPMENT
20 July 2023

Image for Honey Monster

Honey Monster

WEB DEVELOPMENT
17 July 2023

Image for Transforming Luxury Automotive Conversions Online: Apache Automotive Website Launch

Transforming Luxury Automotive Conversions Online: Apache Automotive Website Launch

WEB DEVELOPMENT
8 March 2023

Image for Happy International Women’s day – Ada Lovelace

Happy International Women’s day – Ada Lovelace

WEB DEVELOPMENT
20 January 2023

Image for Pragmatic Web Development Training

Pragmatic Web Development Training

WEB DEVELOPMENT
16 January 2023

Image for How a simple idea of automating a simple task changed the course of my life forever.

How a simple idea of automating a simple task changed the course of my life forever.

WEB DEVELOPMENT
30 September 2022

Image for Sustainable Web Design: How to Reduce Your Site’s Carbon Footprint

Sustainable Web Design: How to Reduce Your Site’s Carbon Footprint

WEB DEVELOPMENT
28 September 2022

Image for The Best Browsers for Web Developers

The Best Browsers for Web Developers

WEB DEVELOPMENT
26 September 2022

Image for The Best Craft CMS Plugins for Your Site

The Best Craft CMS Plugins for Your Site

WEB DEVELOPMENT
23 September 2022

Image for 6 Free Websites to Learn Coding

6 Free Websites to Learn Coding

WEB DEVELOPMENT
21 September 2022

Image for Elements That Help Landing Pages Convert

Elements That Help Landing Pages Convert

WEB DEVELOPMENT
19 September 2022

Image for Simple Ways to Improve Your Website’s CX

Simple Ways to Improve Your Website’s CX

WEB DEVELOPMENT
16 September 2022

Image for How to Integrate AI Into Your Toolset

How to Integrate AI Into Your Toolset

WEB DEVELOPMENT
14 September 2022

Image for Five Ways to Lower Your Site’s Carbon Footprint

Five Ways to Lower Your Site’s Carbon Footprint

WEB DEVELOPMENT
12 September 2022

Image for How to Improve PageSpeed Insights Score & SEO

How to Improve PageSpeed Insights Score & SEO

WEB DEVELOPMENT
9 September 2022

Image for How to Tell When Your Website Needs a Redesign

How to Tell When Your Website Needs a Redesign

WEB DEVELOPMENT
7 September 2022

Image for How to Use Modern Image Formats – AVIF & WebP

How to Use Modern Image Formats – AVIF & WebP

WEB DEVELOPMENT
5 September 2022

Image for Skills to Look for in a Web Developer

Skills to Look for in a Web Developer

WEB DEVELOPMENT
2 September 2022

Image for 9 Signs It’s Time for a New Website

9 Signs It’s Time for a New Website

WEB DEVELOPMENT
31 August 2022

Image for Tips for Choosing the Best Website Hosting Provider

Tips for Choosing the Best Website Hosting Provider

WEB DEVELOPMENT
29 August 2022

Image for 9 Common Misconceptions About WordPress

9 Common Misconceptions About WordPress

WEB DEVELOPMENT
26 August 2022

Image for Maintaining a Large Application

Maintaining a Large Application

WEB DEVELOPMENT
24 August 2022

Image for What to Look for When Hiring for Digital Accessibility Roles

What to Look for When Hiring for Digital Accessibility Roles

WEB DEVELOPMENT
22 August 2022

Image for Programming Languages for Mobile Apps

Programming Languages for Mobile Apps

WEB DEVELOPMENT
19 August 2022

Image for Why Laravel is One of the Best PHP Frameworks

Why Laravel is One of the Best PHP Frameworks

WEB DEVELOPMENT
17 August 2022

Image for Why You Should Choose React Native

Why You Should Choose React Native

WEB DEVELOPMENT
15 August 2022

Image for The Advantages of Symfony Framework

The Advantages of Symfony Framework

WEB DEVELOPMENT
12 August 2022

Image for What You Need to Know about Headless CMS

What You Need to Know about Headless CMS

WEB DEVELOPMENT
10 August 2022

Image for The Differences Between WooCommerce and Magento

The Differences Between WooCommerce and Magento

WEB DEVELOPMENT
8 August 2022

Image for Free Things You Need to Do After Launching an Ecommerce Website

Free Things You Need to Do After Launching an Ecommerce Website

WEB DEVELOPMENT
5 August 2022

Image for What is Elasticsearch? 

What is Elasticsearch? 

WEB DEVELOPMENT
3 August 2022

Image for Mapping User Journeys

Mapping User Journeys

WEB DEVELOPMENT
1 August 2022

Image for Performing a Website Migration

Performing a Website Migration

WEB DEVELOPMENT
29 July 2022

Image for The Psychology of Web Design & Influencing Consumer Choices

The Psychology of Web Design & Influencing Consumer Choices

WEB DEVELOPMENT
27 July 2022

Image for The Ultimate Guide to WebGL

The Ultimate Guide to WebGL

WEB DEVELOPMENT
25 July 2022

Image for How SSL Can Protect Your eCommerce Transactions

How SSL Can Protect Your eCommerce Transactions

WEB DEVELOPMENT
22 July 2022

Image for Benefits of Making a Website a PWA

Benefits of Making a Website a PWA

WEB DEVELOPMENT
20 July 2022

Image for Ways to Use AI in Your eCommerce Business

Ways to Use AI in Your eCommerce Business

WEB DEVELOPMENT
18 July 2022

Image for DevOps: Important for Mobile Application Development

DevOps: Important for Mobile Application Development

WEB DEVELOPMENT
15 July 2022

Image for CRO Techniques that Will Boost Your ROI

CRO Techniques that Will Boost Your ROI

WEB DEVELOPMENT
13 July 2022

Image for Trends in Artificial Intelligence and Machine Learning in 2022

Trends in Artificial Intelligence and Machine Learning in 2022

WEB DEVELOPMENT
25 May 2022

Image for From Kitchens to QA – My Experience Moving from the Hospitality Industry into the Tech Sector

From Kitchens to QA – My Experience Moving from the Hospitality Industry into the Tech Sector

WEB DEVELOPMENT
18 May 2021

Image for Magento – Is It Still Worth It?

Magento – Is It Still Worth It?

WEB DEVELOPMENT
18 May 2021

Image for 5 of The Most Common WordPress Errors

5 of The Most Common WordPress Errors

WEB DEVELOPMENT
14 May 2021

Image for Top reasons to use Magento 2 for Ecommerce Development

Top reasons to use Magento 2 for Ecommerce Development

WEB DEVELOPMENT
14 May 2021

Image for 10 Benefits Of Outsourcing Software Development Services

10 Benefits Of Outsourcing Software Development Services

WEB DEVELOPMENT
14 May 2021

Image for WordPress for Enterprise – Is it Good Enough?

WordPress for Enterprise – Is it Good Enough?

WEB DEVELOPMENT
11 May 2021

Image for What’s the Difference Between a Web Developer & a Web Designer?

What’s the Difference Between a Web Developer & a Web Designer?

WEB DEVELOPMENT
7 May 2021

Image for Signs Your Web Hosting is Causing Your Site Problems

Signs Your Web Hosting is Causing Your Site Problems

WEB DEVELOPMENT
11 March 2021

Image for Choosing Between Magento & Shopify – Which is Right for Your Business?

Choosing Between Magento & Shopify – Which is Right for Your Business?

WEB DEVELOPMENT
20 January 2021

Image for What is Agile Software Development?

What is Agile Software Development?

WEB DEVELOPMENT
4 January 2021

Image for 5 Advantages of Continuous Integration

5 Advantages of Continuous Integration

WEB DEVELOPMENT
4 January 2021

Image for What is Continuous Development?

What is Continuous Development?

WEB DEVELOPMENT
4 January 2021

Image for AWS vs Azure vs Google Cloud. What is the Best Cloud Platform for Enterprise?

AWS vs Azure vs Google Cloud. What is the Best Cloud Platform for Enterprise?

WEB DEVELOPMENT
27 November 2020

Image for What You Need to Know about the .NET Framework

What You Need to Know about the .NET Framework

WEB DEVELOPMENT
27 November 2020

Image for What is CRO?

What is CRO?

WEB DEVELOPMENT
27 November 2020

Image for What is React Native?

What is React Native?

WEB DEVELOPMENT
27 November 2020

Image for PHP vs .NET – How to choose the right one.

PHP vs .NET – How to choose the right one.

WEB DEVELOPMENT
12 November 2020

Image for Which is Best for Your Site: Umbraco or WordPress?

Which is Best for Your Site: Umbraco or WordPress?

WEB DEVELOPMENT
12 November 2020

Image for 10 Top Reasons to Choose OpenCart

10 Top Reasons to Choose OpenCart

WEB DEVELOPMENT
12 November 2020

Image for Top Reasons to Use React.JS

Top Reasons to Use React.JS

WEB DEVELOPMENT
12 November 2020

Image for Is Magento or OpenCart the Right eCommerce Platform for Your Business?

Is Magento or OpenCart the Right eCommerce Platform for Your Business?

WEB DEVELOPMENT
18 July 2020

Image for Why Hire a White Label Web Development Agency?

Why Hire a White Label Web Development Agency?

WEB DEVELOPMENT
16 March 2020

Image for Why Magento Should Be Upgraded to Magento 2

Why Magento Should Be Upgraded to Magento 2

WEB DEVELOPMENT
5 March 2020

Image for LMS Security Features That Should Be Demanded

LMS Security Features That Should Be Demanded

WEB DEVELOPMENT
31 January 2020

Image for 8 Things to Never Skip in Website Design

8 Things to Never Skip in Website Design

WEB DEVELOPMENT
31 January 2020

Image for 5 Ways to Make Websites Accessible

5 Ways to Make Websites Accessible

WEB DEVELOPMENT
22 January 2020

Image for Java or Kotlin: Which Should You Choose?

Java or Kotlin: Which Should You Choose?

WEB DEVELOPMENT
19 January 2020

Image for Sitecore SEO: Our Evaluation of this Enterprise Platform

Sitecore SEO: Our Evaluation of this Enterprise Platform

WEB DEVELOPMENT
19 January 2020

Image for Optimising Your WordPress Website’s Performance

Optimising Your WordPress Website’s Performance

WEB DEVELOPMENT
19 January 2020

Image for Should You Make Your WordPress Website Multilingual?

Should You Make Your WordPress Website Multilingual?

WEB DEVELOPMENT
5 January 2020

Image for Reasons Why Your SME Needs a Customer App

Reasons Why Your SME Needs a Customer App

WEB DEVELOPMENT
5 January 2020

Image for The Right Direction of Mobile UX

The Right Direction of Mobile UX

WEB DEVELOPMENT
5 January 2020

Image for Protecting Your WordPress Website Against Ransomware

Protecting Your WordPress Website Against Ransomware

WEB DEVELOPMENT
5 January 2020

Image for Key Features of Umbraco 8

Key Features of Umbraco 8

WEB DEVELOPMENT
18 December 2019

Image for Why WordPress is the Best CMS for Your Enterprise Website

Why WordPress is the Best CMS for Your Enterprise Website

WEB DEVELOPMENT
18 December 2019

Image for The Benefits of a WordPress Support Retainer

The Benefits of a WordPress Support Retainer

WEB DEVELOPMENT
18 December 2019

Image for DigitalOcean – A Worthy Competitor to AWS?

DigitalOcean – A Worthy Competitor to AWS?

WEB DEVELOPMENT
23 September 2019

Image for CMS or Frameworks?

CMS or Frameworks?

WEB DEVELOPMENT
23 September 2019

Image for Should You Use WordPress or Magento for Your Next eCommerce Project?

Should You Use WordPress or Magento for Your Next eCommerce Project?

WEB DEVELOPMENT
23 September 2019

Image for 10 Unbeatable SEO Tips for WooCommerce

10 Unbeatable SEO Tips for WooCommerce

WEB DEVELOPMENT
23 September 2019

Image for Responsive Website Design Tips and Guidelines

Responsive Website Design Tips and Guidelines

WEB DEVELOPMENT
23 September 2019

Image for Best PHP Frameworks for Web Development

Best PHP Frameworks for Web Development

WEB DEVELOPMENT
31 August 2019

Image for 15 Questions to Ask a Web Designer

15 Questions to Ask a Web Designer

WEB DEVELOPMENT
31 August 2019

Image for 10 Common Misconceptions About WordPress

10 Common Misconceptions About WordPress

WEB DEVELOPMENT
31 August 2019

Image for How to Choose the Right Agency for a Web Design Project

How to Choose the Right Agency for a Web Design Project

WEB DEVELOPMENT
31 August 2019

Image for How to Choose the Right Agency for App Development

How to Choose the Right Agency for App Development

WEB DEVELOPMENT
31 August 2019

Image for Why Choose WordPress for Your Next Website?

Why Choose WordPress for Your Next Website?

WEB DEVELOPMENT
1 July 2019

Image for Why You Need A Well Designed Website For Your Business

Why You Need A Well Designed Website For Your Business

WEB DEVELOPMENT
1 July 2019

Image for Why you need to backup your website

Why you need to backup your website

WEB DEVELOPMENT
29 June 2019

Image for How to Hire PHP Web Developers

How to Hire PHP Web Developers

WEB DEVELOPMENT
28 June 2019

Image for 5 Reasons Why Small Businesses Should Outsource Their Web Design And Development Services

5 Reasons Why Small Businesses Should Outsource Their Web Design And Development Services

WEB DEVELOPMENT
11 March 2019

Image for What You Should Consider Before Hiring a Web Development Agency

What You Should Consider Before Hiring a Web Development Agency