Web Design

8 Things to Never Skip in Website Design

31 January 2020

You’re ready to have a website built and want it to be beautiful, as well as functional. But what should be included in the design to create an effective website? What details need to be included, even if you have a low budget?

We’ve put together some information to help you determine which design elements are the most important for your site. The goal is to ensure that the web designer you hire includes these elements, so you’ll receive maximum return on your investment, and have a site that works for you.

Make Sure Not to Miss These Elements in a Web Design Project

1). SEO: Search Engine Optimisation

SEO is something many people, even some web designers, want to avoid. However, there are best practices that need to be addressed on your site when it comes to search engine optimisation. The aim is to make your site SEO friendly and help you rank higher in search engines, such as Google.

To accomplish this, you’ll want to make sure the designer you’re hired understands SEO and does thorough keyword research. This information should be used to optimize your content. You’ll want to make sure the web designer follows best practices (and is familiar with these).

Best practices may include the use of alt tags to all images, embedding a Google map, etc.

A web designer who’s promising cheaper rates may fail to optimise your site for SEO as a way to keep their prices lower. However, this only hurts your site—it will not rank well in search results.

2). Security

Make sure your web designer follows good security practices. If you’re using WordPress, it’s already a secure platform. However, this platform is also a prime target for hackers just because its popularity.

We cover some of these elements in the article including SSL certificate, backups, etc. Be sure that your website designer also includes CMS updates (which include WordPress updates). These updates often include security patches aimed at minimising the risk of a hacker attack.

There are free plugins available that can be used to keep your site more secure. It’s important to make sure your designer follows through and includes high security measure to keep the site safe.

3). Load Speed

Load speed is imperative to your site visitors. If the page loads too slowly, site visitors will quickly become frustrated and leave. You lose sales and ranking in the search engines as a result.

There are many tools you can use online to test your site’s speed.

It’s important to ensure that your web designer uses such methods as compressing images and configuring the cache, etc. to increase your site’s load speed.

4). SSL Certificate

These days cyber attacks are a real threat—not only for the large business websites, but for every website on the web. The use of an SSL certificate increases the security of website data. If a website has an SSL certificate, site users may see something like a lock icon or the word “Secure” in the upper left of the browser window.

SSL is one of the best practices your web designer needs to follow, as it increases security on the site and carries many other benefits. For one, site visitors will trust a site that uses an SSL certificate. It also helps to improve your site’s ranking in the search engines.

5). Mobile Responsive Design

The days are gone when a business needed to be two or more versions of their website to accommodate site visitors’ devices. These days, sites are all built to be responsive. A responsive site is one that can easily resize and move elements to fit any device’s screen size and shape.

Your site needs to look good on any device. So, it’s imperative that your designer checks your site to make sure it works on all types and sizes of devices. The reason—if your site doesn’t scale well, it can cause the site to look unprofessional and possibly unusable.

One more note—responsive design also helps you rank in the search engines.

6). Compliance

Another huge area your web designer needs to be aware of is GDPR compliance. As a website owner, you are responsible for the way your site collects and manages data.

It’s not enough to include a cookie notice on your site. Now you have to be compliant and your web designers needs to know how to implement these rules and make your site compliant.

7). Analytics

Analytics are imperative to understanding your website’s traffic, how people are using the site, how many visitors are coming, etc. Without this information, the site is useless to your business. With no data, you’ll also lose business.

All your digital marketing efforts need to be implemented using the knowledge gained from site analytics. Make sure your web designer includes these essential measurements:

  • Number of visits (sessions)
  • Percentage of new sessions
  • Channels
  • Bounce rate
  • Conversion goals
  • Engagement
  • Site content
  • Devices/mobile
  • Landing pages
  • Exit pages

8). Backups

What happens if your site goes down or suffers a security breach such as ransomware? Think about how that could affect your business. Getting a site up and running again can be challenging, especially if a hacker has infused your site with malicious code.

This is where having a great backup system comes into play. For example, if your site’s taken down by ransomware, you don’t have to worry about paying that exorbitantly high ransom to gain access to the site. Instead, having a backup system in place will have your site up and running in no time. You remove the hacker from the equation.

Your web designer should build this into your site, and have it set to backup file regularly, and also the database. There are many free solutions available to make this a painless process.

Conclusion

Even if you don’t have a big budget to create a website, search for a web designer who will include these eight essential elements in your website design. You deserve to have the best site possible, one that’s secure, and is offers an excellent user experience.

More blogs...

WEB DEVELOPMENT
18 May 2021

Image for Magento – Is It Still Worth It?

Magento – Is It Still Worth It?

WEB DEVELOPMENT
18 May 2021

Image for 5 of The Most Common WordPress Errors

5 of The Most Common WordPress Errors

WEB DEVELOPMENT
14 May 2021

Image for Top reasons to use Magento 2 for Ecommerce Development

Top reasons to use Magento 2 for Ecommerce Development

WEB DEVELOPMENT
14 May 2021

Image for 10 Benefits Of Outsourcing Software Development Services

10 Benefits Of Outsourcing Software Development Services

WEB DEVELOPMENT
14 May 2021

Image for WordPress for Enterprise – Is it Good Enough?

WordPress for Enterprise – Is it Good Enough?

WEB DEVELOPMENT
11 May 2021

Image for What’s the Difference Between a Web Developer & a Web Designer?

What’s the Difference Between a Web Developer & a Web Designer?

WEB DEVELOPMENT
7 May 2021

Image for Signs Your Web Hosting is Causing Your Site Problems

Signs Your Web Hosting is Causing Your Site Problems

WEB DEVELOPMENT
7 May 2021

Image for What is agile software development?

What is agile software development?

WEB DEVELOPMENT
11 March 2021

Image for 5 of The Most Common WordPress Errors

5 of The Most Common WordPress Errors

WEB DEVELOPMENT
11 March 2021

Image for Magento – Is It Still Worth It?

Magento – Is It Still Worth It?

WEB DEVELOPMENT
11 March 2021

Image for Choosing Between Magento & Shopify – Which is Right for Your Business?

Choosing Between Magento & Shopify – Which is Right for Your Business?

WEB DEVELOPMENT
9 March 2021

Image for WordPress for Enterprise – Is it Good Enough?

WordPress for Enterprise – Is it Good Enough?

WEB DEVELOPMENT
20 January 2021

Image for What is Agile Software Development?

What is Agile Software Development?

WEB DEVELOPMENT
20 January 2021

Image for Signs Your Web Hosting is Causing Your Site Problems

Signs Your Web Hosting is Causing Your Site Problems

WEB DEVELOPMENT
20 January 2021

Image for What’s the Difference Between a Web Developer & a Web Designer?

What’s the Difference Between a Web Developer & a Web Designer?

WEB DEVELOPMENT
20 January 2021

Image for 10 Benefits Of Outsourcing Software Development Services

10 Benefits Of Outsourcing Software Development Services

WEB DEVELOPMENT
4 January 2021

Image for Top reasons to use Magento 2 for Ecommerce Development

Top reasons to use Magento 2 for Ecommerce Development

WEB DEVELOPMENT
4 January 2021

Image for 5 Advantages of Continuous Integration

5 Advantages of Continuous Integration

WEB DEVELOPMENT
4 January 2021

Image for What is Continuous Development?

What is Continuous Development?

WEB DEVELOPMENT
4 January 2021

Image for AWS vs Azure vs Google Cloud. What is the best cloud platform for enterprise?

AWS vs Azure vs Google Cloud. What is the best cloud platform for enterprise?

WEB DEVELOPMENT
27 November 2020

Image for What You Need to Know about the .NET Framework

What You Need to Know about the .NET Framework

WEB DEVELOPMENT
27 November 2020

Image for What is CRO?

What is CRO?

WEB DEVELOPMENT
27 November 2020

Image for What is React Native?

What is React Native?

WEB DEVELOPMENT
27 November 2020

Image for PHP vs .NET – How to choose the right one.

PHP vs .NET – How to choose the right one.

WEB DEVELOPMENT
12 November 2020

Image for Which is Best for Your Site: Umbraco or WordPress?

Which is Best for Your Site: Umbraco or WordPress?

WEB DEVELOPMENT
12 November 2020

Image for 10 Top Reasons to Choose OpenCart

10 Top Reasons to Choose OpenCart

WEB DEVELOPMENT
12 November 2020

Image for Top Reasons to Use React.JS

Top Reasons to Use React.JS

WEB DEVELOPMENT
12 November 2020

Image for Is Magento or OpenCart the right eCommerce platform for your business?

Is Magento or OpenCart the right eCommerce platform for your business?

WEB DEVELOPMENT
18 July 2020

Image for Why hire a white label web development agency?

Why hire a white label web development agency?

WEB DEVELOPMENT
16 March 2020

Image for Why Magento Should Be Upgraded to Magento 2

Why Magento Should Be Upgraded to Magento 2

WEB DEVELOPMENT
5 March 2020

Image for LMS Security Features That Should Be Demanded

LMS Security Features That Should Be Demanded

WEB DEVELOPMENT
31 January 2020

Image for 7 Ways Business Websites Go Wrong

7 Ways Business Websites Go Wrong

WEB DEVELOPMENT
31 January 2020

Image for 8 Things to Never Skip in Website Design

8 Things to Never Skip in Website Design

WEB DEVELOPMENT
31 January 2020

Image for 5 Ways to Make Websites Accessible

5 Ways to Make Websites Accessible

WEB DEVELOPMENT
22 January 2020

Image for Java or Kotlin: Which Should You Choose?

Java or Kotlin: Which Should You Choose?

WEB DEVELOPMENT
19 January 2020

Image for Sitecore SEO: Our Evaluation of this Enterprise Platform

Sitecore SEO: Our Evaluation of this Enterprise Platform

WEB DEVELOPMENT
19 January 2020

Image for Optimising Your WordPress Website’s Performance

Optimising Your WordPress Website’s Performance

WEB DEVELOPMENT
19 January 2020

Image for Should You Make Your WordPress Website Multilingual?

Should You Make Your WordPress Website Multilingual?

WEB DEVELOPMENT
5 January 2020

Image for Reasons Why Your SME Needs a Customer App

Reasons Why Your SME Needs a Customer App

WEB DEVELOPMENT
5 January 2020

Image for The right direction of mobile UX

The right direction of mobile UX

WEB DEVELOPMENT
5 January 2020

Image for Protecting Your WordPress Website Against Ransomware

Protecting Your WordPress Website Against Ransomware

WEB DEVELOPMENT
5 January 2020

Image for Key features in Umbraco 8

Key features in Umbraco 8

WEB DEVELOPMENT
18 December 2019

Image for Why WordPress is the Best CMS for Your Enterprise Website

Why WordPress is the Best CMS for Your Enterprise Website

WEB DEVELOPMENT
18 December 2019

Image for The Benefits of a WordPress Support Retainer

The Benefits of a WordPress Support Retainer

WEB DEVELOPMENT
18 December 2019

Image for DigitalOcean – a Worthy Competitor to AWS?

DigitalOcean – a Worthy Competitor to AWS?

WEB DEVELOPMENT
23 September 2019

Image for CMS or Frameworks?

CMS or Frameworks?

WEB DEVELOPMENT
23 September 2019

Image for Should you use WordPress or Magento for your next ecommerce project?

Should you use WordPress or Magento for your next ecommerce project?

WEB DEVELOPMENT
23 September 2019

Image for 10 Unbeatable SEO Tips for WooCommerce

10 Unbeatable SEO Tips for WooCommerce

WEB DEVELOPMENT
23 September 2019

Image for Responsive website design tips and guidelines

Responsive website design tips and guidelines

WEB DEVELOPMENT
23 September 2019

Image for Best PHP frameworks for web development

Best PHP frameworks for web development

WEB DEVELOPMENT
31 August 2019

Image for 15 Questions to Ask a Web Designer

15 Questions to Ask a Web Designer

WEB DEVELOPMENT
31 August 2019

Image for 10 Common Misconceptions About WordPress

10 Common Misconceptions About WordPress

WEB DEVELOPMENT
31 August 2019

Image for How to Choose the Right Agency for a Web Design Project

How to Choose the Right Agency for a Web Design Project

WEB DEVELOPMENT
31 August 2019

Image for How to Choose the Right Agency for App Development

How to Choose the Right Agency for App Development

WEB DEVELOPMENT
31 August 2019

Image for Why Choose WordPress for Your Next Website?

Why Choose WordPress for Your Next Website?

WEB DEVELOPMENT
1 July 2019

Image for Why You Need A Well Designed Website For Your Business

Why You Need A Well Designed Website For Your Business

WEB DEVELOPMENT
1 July 2019

Image for Why you need to backup your website

Why you need to backup your website

WEB DEVELOPMENT
29 June 2019

Image for How to hire PHP web developers

How to hire PHP web developers

WEB DEVELOPMENT
28 June 2019

Image for 5 Reasons Why Small Businesses Should Outsource Their Web Design And Development Services

5 Reasons Why Small Businesses Should Outsource Their Web Design And Development Services

WEB DEVELOPMENT
11 March 2019

Image for What you should consider before hiring a web development agency

What you should consider before hiring a web development agency