Apache Vans

The Background

Apache Vans is a leader in premium van customisation, known for turning everyday vehicles into bespoke lifestyle statements. With a loyal and growing customer base of adventurers, tradespeople, and van life enthusiasts, Apache needed a website that reflected their craftsmanship and innovative spirit.

As digital presence becomes increasingly central to customer discovery and conversion, Apache recognised that their existing site no longer matched the quality or ambition of their brand.

The Challenge

Apache’s original website lacked the visual appeal, functionality, and clarity expected by modern consumers. Navigating their customisation services was difficult, and the site didn’t do justice to the stunning transformations their team delivers. Without a solid digital showcase, they were missing out on valuable leads and limiting their reach.

They needed more than just a visual update — they needed a digital platform that could grow with their business, support their marketing efforts, and truly represent who they are.

Our Solution

A bold, modern, conversion-ready website

Pragmatic Digital partnered with Apache to create a new website that encapsulates their ethos: adventurous, professional, and customer-focused. Our goal was to craft a sleek, fast, and mobile-friendly platform that would elevate their brand while being easy to manage in-house.

We designed and built the new Apache Vans website using a bespoke WordPress setup, combining custom development with trend-aware design and UX thinking. The result is a visually striking, intuitive, and high-performing digital experience.

The website delivers:

Sleek visual design and brand consistency

A fresh, minimalist layout that aligns with Apache’s visual identity and communicates quality from the first glance
Carefully selected typography, bold imagery, and clean UI components to highlight van projects and services
Mobile-first design to ensure the site performs flawlessly across all devices

Improved UX and customer journey

Streamlined navigation and simplified service breakdowns to help users find what they need quickly
A dedicated gallery showcasing past customisations, complete with filters and rich visuals
Easy-to-use quote and contact forms to drive enquiries and capture leads

Optimised for growth and flexibility

Built on a custom WordPress framework, giving the Apache team the power to update content, add services, and manage blog posts with ease
SEO-friendly structure and performance enhancements to help the site rank higher and load faster
Future-ready foundations that can scale as Apache expands its offering

The Result

A website that reflects Apache’s craftsmanship and ambition

Since the launch of their new website, Apache Vans has reported:

Increased engagement, with visitors spending more time exploring projects and services
A noticeable uplift in quote requests and lead conversions through optimised forms
Positive feedback from customers who find the site easier to use and more reflective of the brand’s personality
Stronger confidence among the Apache team in promoting their services online

In Summary

The new Apache Vans website is more than just a digital facelift — it’s a platform built to showcase craftsmanship, drive conversions, and support long-term business growth.

At Pragmatic Digital, we’re proud to help brands like Apache connect with their customers through thoughtful, strategic design and development. This project is a testament to what’s possible when strong branding meets smart technology and user-first thinking.

Steven Riddle

Google Review

"It has been an amazing experience working with Pragmatic Digital to create my site. My project initially seemed extremely complicated until Rob sat down and helped me finalize the design and made some great suggestions which have now been implemented into the project. The project has been managed seamlessly and the support and services that they provide have far exceeded my expectations and for an amazing price."

Liam Pedley

"I've worked with Pragmatic Digital many times over the past few years to create all manner of custom website functionality. I'd have no hesitation in recommending Rob and Pragmatic Digital to anybody, I am so fortunate to have found such a skilled, experienced and reliable team. Here's to many more future collaborations!"

Ashley Vaines

"We engaged with Pragmatic after meeting with a number of agencies and it has been a great experience so far. We had some pretty complex requirements for a piece of software and Rob was able to understand what we were trying to achieve and make valuable suggestions to save time and money along the way. The delivery has been excellent so far and his customer service is on point."

Luke Fowler

"TRC Group engaged with with Pragmatic Digital as was looking to develop a bespoke CRM system to assist with our growth across multiple sites. Pragmatic have been a breath of fresh air. Within 2 months we have a beautiful live CRM, they are flexible, fast to make amendments and always available for assistance. Based on this TRC Group have agreed a long term business relationship where Pragmatic are working with us to assist in other areas of the business. I have no problem recommending Pragmatic. Thank you."