Verona Architectural

The Client

Verona Group is one of the UK’s leading distributors of tiles, mosaics, outdoor porcelain, and flooring, established in 2001.

Their vision is to continuously evolve their product offerings, providing stylish and innovative ranges without compromising on quality. This is backed by exceptional service, strong customer support, and industry-leading marketing and merchandising resources.

To further expand its reach, Verona Group launched Verona Architectural, a new division focused on supplying premium ceramic and porcelain tiles for architects, designers, and specifiers working on both commercial and residential projects. With over 20 years of experience serving the independent market, Verona recognised the need for a new website to support this growing architectural division.

Strategy and Implementation

1. Enhanced Customer Support

Verona Architectural’s website was developed with a focus on user experience. Pragmatic Digital was tasked with both designing and building the new platform.

The platform features:

Intuitive Navigation: A clean and organised interface that allows users to browse different tile collections easily.

Advanced Search Filters: Tools to filter tiles by type, colour, size, finish, and application, helping users quickly find the perfect match for their project.

Detailed Product Information: This section includes high-quality images and technical specifications for each tile, ensuring that users have all the information they need to make informed decisions.

2. Comprehensive Tile Portfolio

The new site offers an extensive range of tiles, categorised to cater to various design needs:

Ceramic Tiles: Known for their durability and versatility, they are available in numerous styles, colours, and finishes.

Porcelain Tiles: Offering superior strength and water resistance, ideal for high-traffic areas

Speciality Collections: Unique and innovative designs that set new trends in the industry.

3. Enhanced Customer Support

Verona Architectural has put in place robust customer support systems, including:

Expert Consultation: Access to a team of tile experts who can provide advice and recommendations based on the specific needs of a project.

Sample Delivery: Efficient and reliable sample delivery services ensure samples reach architects and designers quickly.

Online Resources: A wealth of resources, including technical specifications and case studies, to support and inspire professionals throughout their project lifecycle.

The Result

The launch of Verona Architectural has been met with positive feedback from the design community.

Key achievements include:

Website Traffic Surpassing Expectation: Strong interest and engagement, resulting in visits exceeding expectations.
High Sample Order Rates: The number of tile samples ordered has markedly increased from the previous manual solution, demonstrating the platform’s effectiveness in meeting the needs of professionals.
Positive Customer Feedback: Architects and designers have praised the platform for its ease of use, comprehensive tile selection, and excellent customer support.

Steven Riddle

Google Review

"It has been an amazing experience working with Pragmatic Digital to create my site. My project initially seemed extremely complicated until Rob sat down and helped me finalize the design and made some great suggestions which have now been implemented into the project. The project has been managed seamlessly and the support and services that they provide have far exceeded my expectations and for an amazing price."

Liam Pedley

"I've worked with Pragmatic Digital many times over the past few years to create all manner of custom website functionality. I'd have no hesitation in recommending Rob and Pragmatic Digital to anybody, I am so fortunate to have found such a skilled, experienced and reliable team. Here's to many more future collaborations!"

Ashley Vaines

"We engaged with Pragmatic after meeting with a number of agencies and it has been a great experience so far. We had some pretty complex requirements for a piece of software and Rob was able to understand what we were trying to achieve and make valuable suggestions to save time and money along the way. The delivery has been excellent so far and his customer service is on point."

Luke Fowler

"TRC Group engaged with with Pragmatic Digital as was looking to develop a bespoke CRM system to assist with our growth across multiple sites. Pragmatic have been a breath of fresh air. Within 2 months we have a beautiful live CRM, they are flexible, fast to make amendments and always available for assistance. Based on this TRC Group have agreed a long term business relationship where Pragmatic are working with us to assist in other areas of the business. I have no problem recommending Pragmatic. Thank you."