How to Boost Your ROI with CRO Techniques
Are you familiar with CRO techniques? CRO stands for conversion rate optimisation and is another way to increase the number of people who perform a desired action on your website. In other words, CRO techniques are a great way to improve engagement with your site visitors. This can translate into increased sales and improve your company’s ROI, too.
In this article, we’ve put together a brief definition of CRO and then go on into sharing methods to help improve CRO on your website!
What are CRO Techniques?
Conversion rate optimisation (CRO) is a technique that’s used to increase sales on your website. The techniques are used to increase conversion rates, which means more money for your business. The goal is to turn visitors into business results and for them to take a desired action. A desired action may be making a purchase, responding to a CTA (call to action), and more.
The goal of CRO is to improve the user experience for site visitors so they follow through with the desired action. Desired actions, such as making a purchase, sometimes are hindered by challenges that you may not have recognised. However, site visitors clearly experience these as blocks to following-through with the purchase. There’s a problem there, and CRO can help you spot the trouble and fix it. This helps improve the outcome for your customers and your business.
In the following sections, rather than diving into CRO theory, we’ll share some methods you can use to improve your site’s CRO and increase ROI.
1) Make Use of Data
When you’re looking to improve CRO, the very first place to begin is with your site’s data. Gathering the data from your site is the only way to get a better picture of what’s happening with conversions, how people interact with your site, and learn more information about your audience. These are the key ingredients to improving CRO.
Here, tools you may already be using will be the most helpful. These include Google Analytics and your CRM software. They are able to provide you with quantitative data that includes click-through rates, conversion rates, and much more. You may also want to consider conducting surveys with your audience as a way to collect qualitative data. Ask about their motivations and other information that will help you improve their user experience.
Along with collecting your own data, don’t forget there’s plenty of information available to your audience and business goals. For instance, reading statistics, surveys, studies & research papers are all beneficial methods that may offer insights when looking to improve your site’s conversion rate optimisation.
2) Create Effective Calls to Action
Next on our list of methods is to create effective calls to action (CTAs). A call to action is one of the most helpful methods to improve conversions. A call to action works to get the site visitor to move forward and take a step towards performing a desired action. Effective use of CTAs is crucial when it comes to improving your results and a return on your investment.
To improve your CTAs, it’s first necessary to think of where to use them, what they say, as well as where to place them. CTAs are often used in emails, PPC ads, landing pages, and other places. It may take some experimenting to see which CTAs your target audience responds to the most. That’s OK. While this process can take time, the valuable insights you gain are well worth the effort.
Remember that calls to action explain what step(s) a user needs to take next. Think of this as a trail of bread crumbs to a specific outcome. And remember to tell site users what to expect when they are done performing the desired action and how it will help them.
One thing is certain when you have an effective CTA, conversions usually increase.
3) Publish High-Quality Content
Do you have a clear content strategy? Are you creating excellent content? If not, then you may want to consider improving the content on your site. Why? Because high-quality content is the best way to provide useful information and advice to site visitors. Content does even more—it can become a part of the buyer’s journey to the desired action on your site.
Content helps to reassure site visitors that you understand them and their pain points. It answers their questions, places your business as an authority in the market, and may convince site visitors to buy your products and services. However, keep in mind that content should not be focused on sales. Content needs to be aimed at the site visitor and their immediate need. This type of content drives conversions.
To improve the content on your site, consider the following:
- Develop a clear content strategy
- Create high-quality content that meets the pain points of your site visitors
- Keep content focused on being informative and authoritative (not focused on sales)
- Ensure content is completely unique
- Use SEO on blog posts and all parts of your site
4) Use Social Proof
Social proof is another great way to increase conversions and ROI. These days, most people who shop online are very savvy and look for reviews and ratings when making a decision on a purchase. For this reason, they focus on reviews left by previous customers. According to Statista, about 20% of all online users trust online customer reviews as much as they trust personal recommendations from the people they know! That’s amazing! This is why it’s essential to use social proof on your own website.
You can include reviews, ratings, and testimonials on your site, as well as other materials across your business. Doing this provides a potential customer with the information they’re looking for. The social proof may convince them to go ahead and trust you, then make a purchase on your site.
So, consider adding social proof to your website. This can be done through widgets from Google, TrustPilot, and more. This is a sure way to increase conversions and sales while boosting ROI at the same time.
Summing It Up
Remember when making changes to take advantage of conversion rate optimisation on your site, keep the changes small. There’s usually no need to make huge changes to the entire site. Instead, smaller changes may be all that is necessary. Plus, small changes are easier to make and measure.
In addition, improving landing pages can also help improve conversion rates. Landing pages are extremely valuable on your site. Just make sure they’re optimised and geared to improving the user’s experience.
With the right conversion rate optimisation techniques and strategies, you’re sure to see an improvement in ROI and an increase in site visitors. Both are a great way to boost your business and your brand.