High performing online stores

Perhaps you’ve got an idea for an online store or need a little boost for the one you’ve already launched – either way, we’ve got you covered.

We develop high performing e-commerce solutions that effectively promote your brand as well as provide a selling platform that is a pleasure to use. Think engaging design, ultra user-friendly structure, super quick load times and smiles all round.

With options that fit most budgets, we love integrating different systems to provide our clients an effective way to grow their e-commerce businesses online.

Optimised for conversion

Despite fantastic marketing, if you can’t effectively guide your visitors to follow a journey or your site takes an age to load, you won’t see fantastic results.

When we’re presented with a website that needs to sell, we do all we can to optimise every element to ensure as many customers convert as possible. This involves the design, layout, content and imagery – nothing is ignored.

All the important things that you don’t see

In some ways a website is a bit like an iceberg. How it looks is just the tip yet so much more is required below the surface to ensure success. As well as delivering an engaging and user-friendly design, we’ve got all of the behind the scenes aspects covered too.


Nobody likes a slow website. In fact you’ll lose 20% of your website visitors for every increase of 1 second to your load time. Load time optimisation is fully baked in to our development process so expect lightning fast speeds.


Threats online are rife and as a result many websites are hacked every day. As well as causing damage to your brand, attacks like this cause loss in search rankings and put your users at risk. We proactively secure your new website against all known vulnerabilities.


If your site isn’t found in Google then you’re missing out on a huge amount of interested visitors. All of the websites we create are built to be search-engine friendly to give you a nice head-start on your competition.

The techy bit

Arguably it doesn’t matter how something is built as long as it delivers results and for that reason you may not care. However if you have a need to adopt a specific technology, we’re well versed in:











web design

We create unique hand-crafted website designs to help position your brand and build your online presence to its full potential.

Whether you’re in the exploration phase or you are ready to start development, we would love to hear from you.

Are you an agency?

Are you a marketing, development or design agency? Do you need a reliable development team in Leeds to build your web projects for your clients?

  • 5 star review  I have worked with Pragmatic Digital on a number of projects, and they have always delivered to a high standard and on schedule. I continue to be impressed with the their professionalism and extensive skill set. I can’t imagine working with another web development firm at this point.

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  • 5 star review  I was recommended Pragmatic digital 6 months ago for an upcoming project that needed the best in class to work on, I couldn’t fault the quality and have been working with Rob and his team ever since. Nothing is ever too much trouble and the quality of the work is second to none.

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  • 5 star review  It has been an amazing experience working with Pragmatic Digital to create my site. My project initially seemed extremely complicated until Rob sat down and helped me finalize the design and made some great suggestions which have now been implemented into the project. The project has been managed seamlessly and the support and services that they provide have far exceeded my expectations and for an amazing price.

  • 5 star review  I've worked with Pragmatic Digital many times over the past few years to create all manner of custom website functionality. I'd have no hesitation in recommending Rob and Pragmatic Digital to anybody, I am so fortunate to have found such a skilled, experienced and reliable team. Here's to many more future collaborations!

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  • 5 star review  I would highly recommend working with Pragmatic Digital, Rob has been really helpful in developing our company website and we have seen an uplift in users since the changes have been implemented. Working with Pragmatic Digital has been easy, the team have reacted quickly to short deadlines and their customer service is second to none.

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