Marketing

Google Consent Mode – March 2024

12 March 2024

The Consent Mode v2 Deadline has now passed and the EU user consent policy will be enforced. It is crucial to ensure that you have Consent Mode properly configured on your site to avoid potential drawbacks.Consent Mode empowers users to decide whether to opt in or out of using Google cookies, thereby granting or denying consent for data sharing. This choice provides Google with the necessary permissions to effectively track users on your site based on their preferences.

Why does it matter?

To safeguard all personalised features of your Google Ads account, it’s essential to transmit consent signals accurately to Google. Failing to set up correctly may result in the loss of various functionalities in your Google Ads account.

Therefore, prompt action is imperative:

  • Loss of Remarketing Audiences
  •  Inoperability of Dynamic Remarketing
  •  Ceasing of Lookalike Audiences
  •  Missing out on Consent Mode conversion modelling benefits

Moreover, non-compliance with the EU user consent policy could lead to account limitations, suspensions, or even termination of agreements.
If you find yourself grappling with Consent Mode, uncertain about meeting today’s deadline, or worried about proper setup, feel free to reach out, and we’ll do our best to assist you!

Click here to get in touch

#consentmode #ppcmarketing #google #googleads #consentmode #ppcchat #ppcadvertising

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