Sitecore SEO: Our Evaluation of this Enterprise Platform

19 January 2020

We’re going to share our review of Sitecore with you. First, let’s take a look at what Sitecore is and what is has to offer, along with Sitecore’s benefits.

What is Sitecore?

Sitecore is popular CMS (Content Management Solution) that does more than manage your content. It also helps you with customer experience management. You control the customer’s experience all through your website, along with your apps.

The CMS is also able to handle any type of content. It allows you to test, optimise, personalise and automate your content. Each visitor to your site will have a personalised, unique experience. Sitecore also allows you to connect, collect and analyse your customer’s data, making it easy to learn what works on the site, what visitors like, etc.

The platform works across all kinds of devices and is able to connect with all types of online content strategy. It’s also a strong CMS platform. You can concentrate on creating great content and user experiences with Sitecore. You can count on it to always use the best formatting to fit your site users’ devices.

Sitecore offers three main databases to work with including

Core database: gives you the option of adding buttons, creating your own apps, configure settings and more. It’s all done through the .NET framework, which offers flexibility on an intuitive level.
Master database: this is where you edit the content of your site. You can store deleted and saved content, and even content that you’re currently working on. You have the ability to customise the workflow, translate parts of the site, etc.
Web database: contains the live versions of your site’s content. There are no previews.

In addition, Sitecore does a lot more such as indexing the content on your site, storing web templates, add more languages, and declares your ASPX layouts.

Sitecore’s Benefits

Our opening paragraphs covered some of the core elements of Sitecore. What are the specific benefits you can expect with this CMS? Let’s take a look:

1). Customisation: this is one of the biggest benefits you can expect from this CMS. You can customise your content editor menu and toolbar, and the platform makes third-party integration easy. You can personalise media, text, and widgets—all based on specific website visitors.

Communication with customers can also be customised—from forums to blogs and RSS feeds, etc.

2). Analytics: Sitecore helps you learn more about who is visiting your site. You’ll see where site visitors come from, have an in-depth look at users’ behaviour with the site and more. You’ll know who’s visiting your site with the highly specific analytics data.

Learn which pages are the most popular on the site, along with pages users avoid. In addition, you’ll learn the gender, geographic location and visitor preferences.

3). Intuitive user interface: Sitecore allows you to easily personalise menus, choose channels and access multiple databases. You’ll be able to choose from a wide range of applications that are designed to make smaller tasks easier, so you can target what to do next.

4). Other benefits: include reduction of time needed to manage content and documents, caching, scalability and security are easier, too. You’ll also be able to use workflows and specific HTML.

Sitecore’s Features

Here are the features you’ll find with Sitecore:

Sitecore Experience Profile
App Experience Management
Cross Channel Data Analysis
Mobile Experience Profile
Digital Asset Management
Analysis and Insights
Marketing Automation
Social Experience
A/B Testing
Predictive Marketing
Behavioural Targeting
Real-time Personalisation
Goal Tracking

How Much Does Sitecore Cost?

When you’re looking for a CMS solution, looking at the price tag is important when it comes to business expenses. Sitecore offers several plans, but you’ll need to get quote that’s specific for your business to learn how much the software will cost:

Sitecore Experience Management: for people who need a web content management system.
Sitecore Experience Platform: this package is combined with Sitecore Experience Management, and includes some advanced functionality.

In addition, you’ll find that Sitecore offers some valuable add-ons to these packages.

Our Sitecore Rating

We give Sitecore a 10 in our ratings for ease of use, flexibility and all the features it offers. Having said this, it’s still necessary to do a comparison of the software available to help run your ecommerce site.

When choosing a CMS, it’s important that you do the research. Start out by making a list of the main aspects that require analysis such as the key features you’d like to offer, the skill level of those who will be using the platform, your business’ size, etc.

Next, you’ll need to do exhaustive research on products for your ecommerce site. Once you’ve done that, then look through Sitecore’s offerings, and compare this with other platforms.

Why do all this work? Because you want to find the best software solution for your website. The research will help you avoid software that doesn’t offer the features you need, and you’ll find the best CMS option for your business and your site.

Here are some questions to ask yourself before making a final CMS selection:

Do you need to choose an easy service? Will your team be able to easily use the platform? Do they have the necessary knowledge?
Do you need a service with many features, or only a few core features needed for your business?
Will you utilise all the functionality offered by the platform?
Are there specific tools offered that you need for your business?

Asking these questions will help you make the most informed decision when it comes to choosing Sitecore or another platform for your business.

Sitecore may be just the CMS platform you’ve been looking for. You’ll find it offers flexibility and scalability, along with valuable analytics, and more. Your company will find greater success with Sitecore.

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