It used to be that visiting mobile sites on your phone was a painful experience. Everything was cramped on the page, including search functions, etc. However, developers have begun taking a new direction when it comes to mobile UX.
Designers Making Changes – Ease of Use
These days, most of us tend to use our mobile phones to access sites online. In fact, more than half of our site visits are via mobile phones. In most cases, the user experience has gotten better as designers take steps to more comfortably accommodate mobile users.
With the rise of responsive sites, developers have begun to prioritise content rather than UI elements. In fact, designers try to “hide” the UI elements in order to gain more space on the small screens of mobile devices. Over time, this became a hassle for mobile visitors, as filters and search options took up too much space.
Gestures have also made it easier for users to easily navigate websites on their mobile devices. Gestures include shaking the phone, swiping the sides, tapping and holding, etc.
As a result, gestures have become an integral part of responsive site design, while gestures have become standardised across sites and mobile apps.
Switching from Mobile Site to App
This is another innovation that developers have included in today’s web development. It used to be awkward to go from a mobile site to an app. However, these days it’s quite simple and fast.
For example, if you’d like to see a movie and need to buy a ticket, you search for the movie theatre on the web, and then the cinema’s app on your phone automatically opens. This process makes it fast and easy to buy that movie ticket.
Design Focuses on the User
As we’ve seen, design has become more focused on the user. Both mobile websites and apps have become more intuitive and easier to use and understand. Usability is the goal.
Users are short on time and want things as easy and fast as possible when it comes to visiting websites and using apps. They don’t have the time to figure out how things work. Mobile sites and apps that meet these qualifications will be ranked the highest when it comes to user experience.
Keeping Things Simple
The goal of designers is to keep things as simple as possible by reducing the amount of information and keeping navigation easy. The use of elements only for looks is a lost cause. Users will avoid sites and apps that include useless information and elements.
Keeping things simple for the user is a method that has quickly become popular when it comes to UX for mobile sites and apps.
The Use of UX Analytics
Website developers are increasingly using UX analytics to help them find those points where users are experiencing issues. You could say UX analytics help you to find the “why” of what’s causing these issues.
Analytics provide touch heat-maps, which show developers how users access the site, where they look, etc. Developers can see where to best place CTAs and other web elements, making it easier and faster to gain users’ attention.
As you can see, the mobile web experience has generally been going in the right direction. The focus is on the user’s experience, ensuring they have a comfortable, easy and fast experience. This is an important redirection for web developers.
While web developers are making great strides in improving mobile sites and apps with users in mind, there’s still a way to go before the experience is perfect. Development is very fast these days, making it a challenge for developers to stay on top of newest methods of improving user experience.