17 July 2023
In this case study, we will explore the successful launch of the new website for Apache Automotive, a market-leading provider of bespoke conversions for the Land Rover Defender, VW Transporter, and Ford Transit Van. The objective of this project was to create a visually stunning and user-friendly website that effectively showcased Apache Automotive’s luxury, bespoke, and custom conversion offerings.
This has been a very exciting development project for the Pragmatic team working with such a unique and enterprising client as Apache, but also that we worked in partnership with Intrinsic an amazing Leeds-based agency, who were responsible for creating the eye-catching Apache branding and worked with Pragmatic to create the designs for the project.
Apache Automotive is a reputable company specialising in crafting high-end automotive conversions. With a focus on the Land Rover Defender, VW Transporter, and Ford Transit Van, Apache Automotive delivers bespoke solutions that seamlessly blend luxury, functionality, and individuality.
Apache Automotive recognised the need to establish a strong online presence that reflected its brand values and showcased its exceptional conversion services. They sought to create a website that not only captured the attention of their target audience but also provided an immersive user experience. The challenge was to design and develop a website that embodied Apache Automotive’s commitment to luxury, customisation, and practicality while effectively presenting its diverse range of conversion options.
The 3-million-pound project is set to launch with an exhibit at Victoria Gate Leeds between the 20th-24th July, and visitors will be able to get a first-hand look at two Land Rover Defenders, which have both undergone a remarkable Apache transformation.
We worked closely with Apache Automotive’s team to gain a deep understanding of their brand identity, values, and unique selling points. By collaborating extensively, the teams were able to align their visions and ensure that the new website would accurately represent Apache Automotive’s brand and offerings.
Recognising the importance of providing a seamless and engaging user experience, Pragmatic Digital implemented intuitive navigation, clear calls-to-action, and user-friendly interfaces. The website was designed to allow users to explore Apache Automotive’s conversions effortlessly, browse customisation options, and easily request quotes or book appointments.
To highlight Apache Automotive’s expertise and customisation options, the website incorporated a comprehensive gallery featuring high-resolution images and detailed descriptions of completed projects. The gallery allowed potential customers to visualise their own dream conversions and gain confidence in Apache Automotive’s capabilities.
We then integrated a robust and user-friendly CMS that enabled Apache Automotive’s team to easily update and manage website content. This empowered Apache Automotive to showcase their latest conversions, promotions, and news, ensuring the website remained dynamic and up-to-date.
Overall, both ourselves and Apache Vans, are extremely happy with the website’s visually stunning design, intuitive user experience, and comprehensive showcase of conversions contributed to enhanced brand perception, increased engagement, and expanded reach.
By collaborating closely and leveraging their expertise, we helped to achieve their goal of creating a beautiful and practical online platform that reflects the company’s commitment to luxury, bespoke, and market-leading conversions.
